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Research Study: How Dating App Hinge Works Closely With Instagram Influencers

Publicado por Mariajose en octubre 15, 2020
| 0

Research Study: How Dating App Hinge Works Closely With Instagram Influencers

Hinge Worked With Influencers to Rebrand and Relaunch Their App

Over time, brand brand New York-based Hinge spent some time working diligently to carve away its niche within the uber-competitive realm of online dating sites. Launched last year by Justin McLeod, Hinge software was launched in February 2013 in an industry mostly dominated by websites on the internet such as for example OkCupid, Match, and eHarmony. At launch, Hinge’s app that is free a comparable function to Tinder, providing swipeable pages of potential lovers. Nevertheless, in a space that is ever-crowded which will come to consist of competitors such as for example location-based Happn and female-empowering Bumble — Hinge struggled to get its unique point of huge huge difference among today’s busy daters. Continue Reading

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